Brandon Wood is the creative force behind Smartify’s digital content, bringing over 12 years of experience across diverse creative fields, including graphic design, photography, videography, and art direction. In his role, Brandon focuses on enhancing the media department through innovative advertising content creation, photo editing, PDF design, template creation, and the management of venue photos and company assets for seamless distribution. Before joining Smartify, Brandon served as the Creative Manager for a leading home decor company, where he conceptualized and produced all visual and video content. His expertise also encompassed overseeing graphic and product design, ensuring a cohesive and compelling brand identity. With a keen eye for detail and a passion for storytelling, Brandon is dedicated to elevating Smartify’s creative vision.

Giovanna graduated from Full Sail University with a Bachelor of Science in Digital Arts and Design. She has been in the digital signage industry for 10 years. Giovanna launched her career as a designer, creating graphics for billboards and short videos, social media ads, web assets, posters & postcards for print promotions. She then worked for Royal Caribbean International as their Digital Content & ITV Specialist managing all RCI content on interactive and passive displays for 8,500 guests. After working abroad for almost four years, she moved to Florida to work for the Miami Heat as their Digital Signage Technician. There, she was in charge of installing and maintaining signage systems and scheduling content seen by 16,000+ fans. At Smartify Media she is the Senior Project Manager, managing digital display deployments and coordinating logistics with vendors by planning, tracking, and reporting for large digital initiatives. Giovanna spearheads integrations, builds new tools, and liaises between the digital team, vendors, and cross-functional support teams. Giovanna prioritizes project backlogs, and workflows, and creates frameworks to improve cross-functional interactions and productivity. She continuously works to map, document, and improve all digital routines and processes at Smartify Media.

Annalise is a Senior Project Manager with Smartify Media. She brings several years of project management to her current role, where she assists with building and managing Smartify’s digital signage hardware platform. Annalise has developed a wide range of skills that help in managing projects from inception to completion. After graduating from Hofstra with a degree in business management Annalise started her first Project Management role in the construction industry. While in college, Annalise participated in various sports including 4 years of Division 1 lacrosse where she was nominated to be captain by her peers and coaches. Her ability to lead and manage has translated from sports to her professional career. She is a highly motivated and results-driven individual which can be attributed to her competitive nature. At Smartify Media, Annalise manages logistics and deployments with our vendors and ensures that our network looks good, both operationally and aesthetically.

Brooke Esposito is Smartify’s dedicated Digital Media Analyst, who leads with innovation and efficiency within our dynamic team. Brooke’s journey with Smartify Media began following her graduation from the University of Miami. As the Digital Media Analyst, Brooke plays a pivotal role in orchestrating the seamless integration of digital content across our expansive network. With a talent for organization, she specializes in scheduling and managing content, facilitating activation through the Smartify CMS to all our digital display endpoints in the field. Beyond her expertise in content management, Brooke harbors an ambitious vision for Smartify Media’s future. She aspires to bridge the realms of social media and influencer marketing into the digital out-of-home network of advertising. Brooke’s visionary approach underscores our commitment to staying at the forefront of industry trends and driving meaningful connections between brands and consumers. Her innovative approach seeks to redefine the boundaries of advertising, bringing a fresh and influential perspective to the forefront.

Alvina Chackungal is Smartify’s Network Analytics Manager. In this role, she manages the fast-growing network of Urban Panel & Retail Media inventory and provides crucial analytics for clients and partners. Before Smartify, Alvina graduated with a Master’s degree in finance from the University of Miami and worked as an Accountant and Financial Analyst. She leverages her analytical background to review and analyze network data trends, offering insights and communicating with the Smartify Media Team about developments in finance, projects, data trends, and network trends. Alvina plays a pivotal role in optimizing Smartify’s media strategy by using data-driven insights to enhance the effectiveness of advertising campaigns. She collaborates closely with various departments and ensures data integrity is maintained, actionable, and aligned with the company’s objectives. Her expertise not only helps in identifying key market trends but also in developing strategic initiatives that drive growth and innovation within Smartify’s media offerings.

Lina Bermudez is a results-driven sales and marketing executive with over 18 years of experience across Out of Home (OOH), television, and digital media. Most recently, she served as Manager at IPG’s Rapport, where she contributed to the planning and strategy of a high-profile national account, supporting multi-market campaigns and helping manage a regional team. Previously, she was New Business Development Director at Worldcom OOH, where she contributed to business growth and supported strategic initiatives across Pan-Regional Latin America. Earlier in her career, Lina spent over a decade at Warner Bros Discovery, where she contributed to significant revenue growth, supported global sponsorship deals, and maintained strong client partnerships. She is proficient in OOH planning and buying platforms including Domedia, Vistar, POP Tracker, and Geopath. Lina holds a bachelor’s degree in interior design from Florida International University and is also a certified RYT 200 yoga instructor. She brings a global perspective, collaborative spirit, and a passion for delivering performance-based media solutions.

Heather Friedman is a seasoned finance leader with over 30 years of experience guiding companies through complex financial landscapes across manufacturing, consumer packaged goods (CPG), and digital advertising. As Corporate Controller at Smartify Media, she combines strategic insight with hands-on execution to support the company’s growth and innovation.

Heather has a strong track record in financial reporting, cost management, and operational efficiency. She has led successful ERP system implementations that have streamlined operations, improved data integrity, and delivered actionable insights to support executive decision-making. Before joining Smartify Media, Heather held senior finance roles in the manufacturing and CPG sectors, where she built a solid foundation in corporate financial planning, cash flow optimization, and fiscal accountability. She has played a key role in equity fundraising efforts, leveraging her ability to present clear, comprehensive financials and foster relationships with investors and financial institutions. Known for building and mentoring high-performing finance teams, Heather fosters cross-functional collaboration and emphasizes professional growth. Her leadership style prioritizes both operational excellence and a people-first approach. She holds a BA in Accounting from The George Washington University and is passionate about aligning financial strategy with long-term business success in the evolving media landscape.

Debbie is a former agency founder and marketing executive with 20+ years of experience positioning and accelerating brands, creating distinctive messaging, delivering effective campaigns, and identifying growth opportunities. As Smartify’s SVP of Marketing, Debbie leads our marketing, communications, and sales strategies and builds relationships with our clients, advertisers, and partners. Her experience as an entrepreneur gives her a unique advantage in understanding the core elements of what is important to businesses at all stages of growth and ensures that Smartify is a champion of our valued advertising and philanthropic partners. Debbie has a vast agency background having co-founded an award-winning agency that was acquired by WPP and held roles in several PR and Advertising agencies in NYC. She’s also been an in-house marketing leader at both B2C and B2B organizations, from startups to global brands. Debbie launched her career as a copywriter and uses that experience every day at Smartify to ensure our message is consistent, clear, and resonates with our audiences. Debbie earned a BA from Seton Hall University, completed an Executive Leadership program at Cornell University, and is a HubSpot Certified marketer.

Meet Chloe, a driving force behind Smartify’s innovative media strategies and dynamic brand identity. With her background in graphic design and digital marketing, Chloe seamlessly merges creativity with analytics to foster corporate identity and spearhead campaigns from the hyperlocal to the national level. As the Director of Media, Chloe’s visual leadership has propelled Smartify Media to the forefront of the ever-evolving out-of-home landscape. While overseeing the successful launch of the StreetPost hyperlocal advertising platform, she has been instrumental in the activation of direct and programmatic campaigns, consistently driving revenue growth while amplifying the company’s competitive edge. Before joining the Smartify team, Chloe led the marketing efforts for a textile company in Miami where she directed and managed successful multi-platform campaigns, gaining expertise in brand development and DTC and B2B advertising. Chloe’s education reflects her multidisciplinary approach to media innovation. After graduating from Tulane University with a degree in Digital Art, she honed her skills with double minors in Psychology and Art History. Chloe consistently blends insights from the past with forward-thinking strategies, ensuring Smartify Media remains ahead of the curve in the rapidly evolving industry of OOH. Beyond her professional achievements, Chloe embodies a culture of collaboration and innovation within her team. Her commitment to fostering Smartify’s visual identity with its core values helps cultivate creativity and drive collective success.

As VP of Client Success and Partnerships, Inna plays a primary role in shaping customer experiences and expanding Smartify’s SMB network. She is dedicated to cultivating loyalty and satisfaction through strategic initiatives and cross-functional collaboration. Her responsibilities include developing customer support and growth strategies, defining satisfaction metrics, and leveraging data-driven insights to enhance engagement. In addition, Inna is instrumental in activating and supporting key value-add partnerships with companies such as Yelp, as well as with Smartify resellers and affiliates. With a background that encompasses start-ups and public companies, Inna has managed customer lifecycle programs for over 20 years, ensuring that Client Success is a clear and consistent driver of business growth. Before Smartify, Inna led investor relations at Zipcar, Soapstone Networks, and Sepracor. At a prop-tech digital signage start-up, she defined and scaled a client success program from the ground up, supporting a global network of elite brands like Sotheby’s, Coldwell Banker, and Leading Real Estate Companies of the World. Her diverse experience in investor and client relations has equipped her with a unique perspective on managing and nurturing key relationships.

Stephen Adams is the General Counsel at Smartify Media, bringing over 20 years of global legal and compliance experience across a wide array of industries, including technology, biotechnology, asset management, and energy. His broad legal expertise encompasses corporate governance, securities law, mergers & acquisitions (M&A), complex financial transactions, labor and employment law, executive compensation, and general corporate matters. Throughout his career, Stephen has advised CEOs and boards of directors on regulatory investigations, strategic initiatives, risk management, and capital-raising efforts, as well as overseeing day-to-day legal and operational issues. Prior to joining Smartify Media, Stephen served as a Partner at Goodwin, and as Vice President and Counsel at Wellington Management, where he developed deep business acumen and a comprehensive understanding of legal challenges in both public and private sectors. At Smartify, Stephen plays a critical role in navigating the company’s legal landscape, ensuring compliance, and supporting strategic growth initiatives.

Lenny Zappa serves as the Chief Operating Officer at Smartify Media. With over a decade of global experience in digital signage operations and a deep passion for operational and product innovation, Lenny has been instrumental in steering the company toward unprecedented growth and efficiency. His expertise spans the full spectrum of digital signage solutions, from conceptualization and design to implementation and support. Under his leadership, Smartify Media has not only expanded its network size and product offerings but also enhanced its operational processes, ensuring that clients receive the most reliable and cutting-edge solutions and services available. Beyond his technical acumen, Lenny is known for his visionary approach to team building and leadership. He has successfully scaled the Smartify operations team by fostering a culture of innovation, collaboration, and continuous learning. By prioritizing professional development and leveraging the diverse strengths of his team, Lenny has cultivated a dynamic and responsive operations unit capable of tackling the ever-evolving challenges of the industry. His commitment to excellence and his ability to anticipate market trends have solidified Smartify’s position as a frontrunner in the programmatic out-of-home industry.

Oleg Vyadro is the co-founder and President of Smartify Media, Inc. Launched in 2020 with the vision of becoming a new-generation market leader in digital out-of-home media, Smartify is centered on the unique principle of delivering multi-layered financial and marketing value to physical real estate stakeholders. Since then, Smartify has grown into North America’s top five urban panel and retail media network, operating across numerous retail verticals within the top thirty U.S. markets, and is the programmatic digitization and retail media partner to the world’s most iconic brands within the commercial real estate and marketplaces industry. Oleg oversees network expansion and support, sales, marketing, and product innovation, including such transformative industry offerings as StreetPost by Smartify™; and works with the founding executive team to define and execute Smartify’s strategic growth plan and corporate development. With over 20 years of entrepreneurial experience, most recently launching and scaling as CEO of the digital signage market leader serving global residential real estate brands, including Sotheby’s International Realty, Christie’s International Real Estate, Anywhere Real Estate (formerly Realogy), Compass, and Leading Real Estate Companies of the World™. He began his professional career as a corporate counsel after earning degrees from Harvard Law School and Boston University.

Joe Kunigonis is an industry veteran and subject matter expert within the digital outdoor advertising, programmatic, real estate, and location-based technologies segments of the DOOH and Retail Tech Industries. Joe has over 27 years of experience in outdoor advertising, media, and retail digital signage. He has been involved with thousands of signage deployments nationwide with some of the largest real estate companies including Federal Realty Investment Trust, Regency Centers, Simon Properties, Brookfield, Lufthansa, Newmark Merrill, JBG Smith, AT&T, and Samsung. These deployments consist of digital signage networks, large format LED & traditional sign deployments, transit & bus digital networks, SmartCity, wireless HUB deployments, NOC creation, and multi-tiered beacon and data deployments. He has also activated 1000s of advertising campaigns with some of the largest global brands and advertising agencies. Before Smartify Media, Joe co-founded Corner Media, a pioneer in programmatic signage, where he is a current investor and is knowledgeable about the supply side, demand side, and signage development during his time at Clear Channel Outdoor in his role as Vice-President of Real Estate & Public Affairs and Gable in his role as Vice-President of Managed Services and Network Operations. Joe holds a Bachelor of Arts from Seton Hall University and has studied Planning & Urban Development at Virginia Tech. He is an 11-year member of ICSC -International Council of Shopping Centers, a member of the Digital Signage Federation, OAAA, and the Digital Placed-Based Advertising Association.