Smartify Media, a pioneering digital out-of-home advertising and media company with a network of digital displays in multiple formats across the US, is delighted to announce its partnership with Project Place Boston, a renowned nonprofit organization committed to combatting homelessness and poverty in Greater Boston. The Smartify Community+ program allocates advertising space to nonprofits and other charitable organizations, empowering them to gain support for their causes. Through this program, this strategic alliance aims to drive awareness and participation for Project Place’s upcoming event at Fenway Park, “Climb for a Cause,” through Smartify Media’s extensive network of double-sided digital displays in storefronts across the city.
Smartify Media’s double-sided digital displays are strategically placed in storefront windows near the entrance at eye-level, providing a unique and impactful opportunity for customers and pedestrians to engage with content in a more personal way. The captivating, high-definition screens are a new and innovative way to ensure Project Place’s message reaches a broad audience, generates enthusiasm and inspires individuals to take action and sign up for the “Climb for a Cause” event.
The “Climb for a Cause” event, organized by Project Place, seeks to rally the community in solidarity with individuals facing homelessness and poverty, while raising vital funds to support Project Place’s mission of ending homelessness in Greater Boston. Participants will take on the challenge of climbing 1,545 stairs, symbolizing the number of adults currently experiencing homelessness in Boston. This symbolic act signifies a collective commitment to breaking the cycle of homelessness and poverty within the region.
Joining the event at Fenway Park, attendees are encouraged to bring their friends and family for a morning filled with camaraderie, enjoyment, and purpose. Climbing the bleachers of the iconic park, participants will not only contribute to the great cause but also build a sense of community, experience Fenway Park free of crowds, and make progress towards achieving their daily fitness goals.
Through this powerful partnership, Smartify Media will leverage its vast network of double-sided digital displays within the Smartify Boston network to drive awareness and engagement for the “Climb for a Cause” event. The screens across the city will feature captivating content that showcases the significance of the event, its impact on the community, and the opportunity for individuals to support Project Place’s mission by participating or making a donation.
Smartify Media and Project Place invite the Boston community to participate in the “Climb for a Cause” event on April 22 as together, we take steps towards breaking the cycle of homelessness and poverty to build a stronger, more compassionate community.
About Smartify Media:
Smartify Media is a national Digital Out of Home (DOOH) and In-Retail digital advertising platform focused on location based-data and the customer experience. Founded by technology and advertising industry leaders who understand how to elevate valuable retail spaces with technology and data and maximize programmatic enabled advertising campaigns for advertisers, Smartify’s mission is to allow any property owner to quickly understand the inherent media value of their physical space and easily monetize it by generating recurring revenue from digital media campaigns. https://smartifymedia.com.
About Project Place:
Project Place is a renowned social service agency in Boston that has been transforming lives since 1967. Their mission is to provide skills, education, and resources to individuals experiencing homelessness and poverty, enabling them to obtain and sustain employment and housing. Project Place adapts its programs to meet the evolving needs of the community and operates with urgency, compassion, and expertise. https://projectplace.org/
Sign up to attend “Climb for a Cause” on April 22, 2023: https://climbfenway.org/
